@aoeu, more great advice, I really appreciate your time!
You’ve hit the nail again - sticky players and multi-way pots. My hand reading skills certainly need a lot of work but I’ve never been scared to bluff in a 3 way pot - you seem to be inclined to push the envelope quite a bit further than I do at the moment! I will have to work on that 
Although I don’t keep notes on my play, I have a very strong belief that my bluff wins outweigh my losses. The problem is that getting down to even a 3 way pot is so difficult!
There is a player that I keep an eye on who solves this problem with very aggressive raises both pre- and post-flop. There’s a few reasons that I like this play, saved for a another discussion!, but he is very much disparaged as a “bully” by some of my friends. This particular player is on a mission to hit the number 1 ranking and doesn’t really care about having friends or “playing nicely” - he’s playing to win and, mostly, doing fairly well - still a long, long way from the top but his bankroll is growing very nicely nearly every day.
No-one is going to call me a “bully” if I raise a premium hand, everyone knows “that’s what you do”, and so they all fold to a big raise and I take the limpers stakes and the blinds. It seems that getting caught raising big with an airball or a speculative hand is where the problem lays! Apparently it’s “just not poker” to bluff!
Ignoring my obviously stupid example at the start of the discussion, you and others make the point that even a more sensible hand doesn’t play well in a multi-way pot and the consensus seems to be that raising preflop with a hand that I want to play is somewhere between “not wrong” and “absolutely correct”. So, that has answered my question, thank you very much to everyone!
Common advice, although based on real cash games, is to raise 2.5 or 3BB + 1BB for each limper. I hope we all agree that limping with (nearly) any 2 is the default play at the lower levels where I play so that advice says that I should anticipate the limpers if I’m playing UTG and raise to about 10BB at a 9 seat table and back off or, even more likely!, increase until I’m regularly getting only 1 or 2 callers. I have no doubt that if I’m playing on the button that advice will still result in at least a 10BB raise.
For those of you who remember or maybe still play the low stakes (500/1k) tables, is there a way to “play to win” without alienating the rest of the players? My thoughts at the moment are that I have to just limp in when I’m playing with my friends, “hit or fold” and take the losses. As far as playing with non-friends, it seems that table talk is very unusual so I can’t mitigate my “aggression” with some friendly chit-chat.
Thanks again!
Regards,
TA