Why does Replay say chips have been "awarded" to us when we buy them?

Why does Replay say chips have been “awarded” to us when we buy them? They’re not awarding us. We bought them! They should be thanking us for helping to keep their site going!

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Award -
Give or order the giving of (something) as an official payment, compensation, or prize to (someone).

Keep in mind that Replay is a UK company, so English is a second language to them. I’m guessing they used google translate to translate the word from Saxon, Celtic, French, or whatever language they usually speak.

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ESL for the Brits, I say!

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LOL

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It’s my birthday in one minute. I hope I’m a awarded a cake!

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Happy birthday to you, and I hope there was a cake and if not, here’s one!
Cake

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