Based on my experience on the low stakes tables, I agree with you that many people there will try to bluff against loose-passive players who will call down far too frequently.
We need to use some bluffs against advanced players. This is not the same as bullying - we are not betting every single time. Against advanced opponents we need to bet a mixture of good hands and bluffs so that they will have a hard time deciding whether to call us.
The one time I would recommend bullying is if you can get heads up against a tight-passive nit type player who will fold everything except the nuts. There are not too many of these players at Replay but there are a few. Against this player you can just bet, bet, bet regardless of your cards. The pots you win through them folding will add up to much more than the pots you lose when they occasionally show up with a hand.