What burns you more, bad beats or being coolered?
I find I can smile when my full house turns into someone else’s four of a kind but not when my pocket aces gets cracked, on the river, by 2, 4 offsuit. I know both are just variance giving me a slap but the bad beat feel worse.
Both suck but I can live with a cooler, at least most of the time you made the right play and were destined to lose that hand and can move on. A bad beat stings alot more, you did everything right you outplayed them, got it in good and then the poker gods have fun with you. LOL Those take a bit longer to get the taste out of your mouth. But that’s poker! 
That’s true. One player’s cooler is another’s victory dance.